Caroline Bates
Wake Forest Student Experienced in Publishing, Editing, Marketing, and Project Management
Wake Forest Student Experienced in Publishing, Editing, Marketing, and Project Management
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Since I became a part of 3 to 4 Ounces in the spring of 2024, I have held various positions. I began my time as a photography editor, but I always knew I wanted to be on the editorial side of things. So, I involved myself as much as possible, and the following semester, I was asked to be a managing editor for our Fall 2024 edition. While studying abroad in London, I took a small step back and worked remotely as a social media manager. However, I returned to my role of managing editor for my senior fall. Now, I serve as senior editor, a position that is new to the magazine. My duties are essentially the same as a managing editor, but I approach the role from a mentorship standpoint–providing guidance and assistance to the new managing editors and executive board members.
Released in the Winter of 2024, Practical Wisdom was the first publication I worked on alongside Mr. Simmons as an editorial intern. My first task was to read through a collection of 90 essays and choose around 45 to include in the book. From there, I organized the essays into cohesive sections and chapters, prioritizing flow and communicating an overarching message. Finally, I conducted 3 rounds of edits on the essays, from more general content and restructuring to line-by-line copy editing.

While the editorial process for this book was similar to that of Practical Wisdom, Mr. Simmons granted me even greater agency in how I approached the project. Working on this book was particularly enjoyable on a personal level. It allowed me to utilize some of my knowledge and skills from my studies in psychology by assisting with research for the chapters on depression and mental health challenges.
Final Writing Portfolio
This is a small collection of deliverable samples completed for my Writing for Public Relations and Advertising course (Fall 2025). As an English major, I enjoyed the challenge of writing for this purpose, though it was vastly different from the world of academic papers and creative writing.
For our class assignments, our client was a fictional company, ThermAdapt, selling unique outdoor apparel with climate-adapting technology. I unfortunately cannot share our ThermAdapt brand kit or the directions for this project, but these samples stand on their own to demonstrate my understanding of writing across deliverable formats.
Included are short mock versions of the following deliverables: one news release, two pitch emails to journalists, one blog post, and two versions of copy for non-promotional or sales-leaning social media posts.
For this course, we used Target as a case study for developing a strategic communications campaign in teams of 5 students. This individually-graded mid-term project allowed us to demonstrate our independent thought processes and understanding of a campaign's early research and planning stages. We then combined our ideas, using our individual assessments as a guide to create our campaign's big idea, primary and secondary messaging, and deliverable executions.
For this course, I was tasked with creating a seven-minute podcast on either a local-interest or personal story. The project required one 30-minute and two 10-minute interviews, along with all supplementary audio components. All audio was recorded using the Voice Memo app on my iPhone, as this was a summer course and I did not have access to more professional recording equipment. The project was edited in Adobe Audition.
Last summer, I attended physical therapy twice a week for a badly sprained ankle at TherapySouth Crestline in my hometown of Birmingham, Alabama. Inspired by my observations of the environment, people, and culture of the studio, I asked the director if I could use TherapySouth as my subject for this project. He kindly agreed. I am very grateful to Zach, Stephen, and Kelsey at TherapySouth Crestline for agreeing to be part of this project. All studio audio recordings and client-therapist interactions are from my own sessions.
TherapySouthCrestlinePodcast (mp3)
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