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  • Strategic Planning Deck
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    • Home
    • 3 to 4 Ounces
    • Richard E Simmons III
    • Social Media Posts
    • Writing for PR and Adv.
    • Strategic Planning Deck
    • Podcasting Project
  • Home
  • 3 to 4 Ounces
  • Richard E Simmons III
  • Social Media Posts
  • Writing for PR and Adv.
  • Strategic Planning Deck
  • Podcasting Project

Caroline Bates

Caroline BatesCaroline BatesCaroline Bates

Wake Forest Student Experienced in Publishing, Editing, Marketing, and Project Management

bateac22@wfu.edu

Welcome to My Academic and Professional Portfolio

Thank you for taking the time to explore my work in editing, marketing, and media production. For more directed browsing, please utilize the navigation bar at the top of this page.

Please visit my linkedin profile for additional information

Table of Contents

1. 3 to 4 Ounces Literary Magazine

2. Richard E. Simmons III Publications

2. Richard E. Simmons III Publications

2. Richard E. Simmons III Publications

2. Richard E. Simmons III Publications

2. Richard E. Simmons III Publications

3. Social Media Posts

2. Richard E. Simmons III Publications

4. Writing for PR and Advertising Course Final: Writing Portfolio

4. Writing for PR and Advertising Course Final: Writing Portfolio

4. Writing for PR and Advertising Course Final: Writing Portfolio

4. Writing for PR and Advertising Course Final: Writing Portfolio

4. Advanced Campaigns Course Mid-Term: Strategic Planning Deck

4. Writing for PR and Advertising Course Final: Writing Portfolio

4. Advanced Campaigns Course Mid-Term: Strategic Planning Deck

5. Podcasting Class Final Project

4. Writing for PR and Advertising Course Final: Writing Portfolio

4. Advanced Campaigns Course Mid-Term: Strategic Planning Deck

6. Coming May 2026: Christina Bass Documentary Project

6. Coming May 2026: Christina Bass Documentary Project

6. Coming May 2026: Christina Bass Documentary Project

3 to 4 Ounces Student Literary Magazine

"The human soul weighs 3 to 4 ounces" –Don Delillo

Since I became a part of 3 to 4 Ounces in the spring of 2024, I have held various positions. I began my time as a photography editor, but I always knew I wanted to be on the editorial side of things. So, I involved myself as much as possible, and the following semester, I was asked to be a managing editor for our Fall 2024 edition. While studying abroad in London, I took a small step back and worked remotely as a social media manager. However, I returned to my role of managing editor for my senior fall. Now, I serve as senior editor, a position that is new to the magazine. My duties are essentially the same as a managing editor, but I approach the role from a mentorship standpoint–providing guidance and assistance to the new managing editors and executive board members.

Learn More About 3-4 oz

3 to 4 Ounces Recent Publications

Fall 2025 "Food For thought" Spring 2025 "The Things We Bury"Fall 2024 "Alternate Realities"Spring 2024 "Growing Pains"

Photography Featured in 3-4 oz Magazines

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    Richard E Simmons III Publications

    Practical Wisdom: The Art of Living Well

    Released in the Winter of 2024, Practical Wisdom was the first publication I worked on alongside Mr. Simmons as an editorial intern. My first task was to read through a collection of 90 essays and choose around 45 to include in the book. From there, I organized the essays into cohesive sections and chapters, prioritizing flow and communicating an overarching message. Finally, I conducted 3 rounds of edits on the essays, from more general content and restructuring to line-by-line copy editing.

    Recognition in Acknowledgements for Practical Wisdom

    Reflections on Happiness: In A Broken and Chaotic World

    Reflections on Happiness: In A Broken and Chaotic World

    While the editorial process for this book was similar to that of Practical Wisdom, Mr. Simmons granted me even greater agency in how I approached the project. Working on this book was particularly enjoyable on a personal level. It allowed me to utilize some of my knowledge and skills from my studies in psychology by assisting with research for the chapters on depression and mental health challenges. 

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    Example Social Media Posts

    Little Professor Bookshop

    Little Professor Bookshop

    Little Professor Bookshop

    WFU Writing Center

    Little Professor Bookshop

    Little Professor Bookshop

    Click on any of these images above to visit a few of the social media pages I have worked on!

    Click on any of the images above to see the entire social media post. 

    3 to 4 oz

    Little Professor Bookshop

    3 to 4 oz

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    Writing for PR and Advertising Course

    Final Writing Portfolio

    This is a small collection of deliverable samples completed for my Writing for Public Relations and Advertising course (Fall 2025). As an English major, I enjoyed the challenge of writing for this purpose, though it was vastly different from the world of academic papers and creative writing.


    For our class assignments, our client was a fictional company, ThermAdapt, selling unique outdoor apparel with climate-adapting technology. I unfortunately cannot share our ThermAdapt brand kit or the directions for this project, but these samples stand on their own to demonstrate my understanding of writing across deliverable formats.


    Included are short mock versions of the following deliverables: one news release, two pitch emails to journalists, one blog post, and two versions of copy for non-promotional or sales-leaning social media posts. 

    Download PDF
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    Advanced Campaigns Mid-Term Strategic Planning Deck

    For this course, we used Target as a case study for developing a strategic communications campaign in teams of 5 students. This individually-graded mid-term project allowed us to demonstrate our independent thought processes and understanding of a campaign's early research and planning stages. We then combined our ideas, using our individual assessments as a guide to create our campaign's big idea, primary and secondary messaging, and deliverable executions. 

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      Podcasting Class Final Project

      For this course, I was tasked with creating a seven-minute podcast on either a local-interest or personal story. The project required one 30-minute and two 10-minute interviews, along with all supplementary audio components. All audio was recorded using the Voice Memo app on my iPhone, as this was a summer course and I did not have access to more professional recording equipment. The project was edited in Adobe Audition.


      Last summer, I attended physical therapy twice a week for a badly sprained ankle at TherapySouth Crestline in my hometown of Birmingham, Alabama. Inspired by my observations of the environment, people, and culture of the studio, I asked the director if I could use TherapySouth as my subject for this project. He kindly agreed. I am very grateful to Zach, Stephen, and Kelsey at TherapySouth Crestline for agreeing to be part of this project. All studio audio recordings and client-therapist interactions are from my own sessions.

      TherapySouthCrestlinePodcast (mp3)

      Download
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      Copyright © 2026 Caroline Bates Academic and Professional Portfolio - All Rights Reserved.


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